Nuance Watson ›› About Us
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About Us


With our penchant to be less Guggenheim and more like Las Vegas, one can be sure to be dazzled by the broad range of beauty brands (more than 120 of them!) and products at our 20 Perfumes & Cosmetics stores. This has been our philosophy since we started business at Singapore Changi Airport in September 2001, when we were awarded the Perfumes & Cosmetics concession in Terminal Two. From six Perfumes & Cosmetics stores back then, we now have 20 sprawled across all the three terminals housing brands from cult favourites such as Kiehl’s to luxury skincare Sulwhasoo to exclusive perfume brand, RANCE. We seek out the latest beauty must-haves and we are pretty sure we have something for everyone.

But beauty isn't the only thing we are into. Besides being the beauty giant that we are, we also have seven fashion and accessories specialty stores selling a diverse range of products from luggage to leather goods.

facts & figures
Nuance-Watson (Singapore)

No. of stores: 20 Perfumes & Cosmetics (located at all 3 Changi Airport Terminals), 1 Emporio Armani (Terminal 2), 1 MCM (Terminal 2), 3 Samsonite (Terminal 2 and 3) and 2 Victoria's Secret Beauty & Accessories (Terminal 1 and 2)
Total retail space: ~ 5,000 square metres
Staff: Approximately 620
Number of outlets: 27
Retail Sales: ~S$400m in 2012
Recent Awards: Winner of “Asia/Pacific Travel Retailer of the Year” in 2013 for Nuance-Watson Asia, Winner of “Airport Travel Retailer of the Year in Asia/Pacific” (2012-2013) for Nuance-Watson Asia and Winner of “Best Website serving the Asia/Pacific Travelling Consumer” (2012), Winner of 2010 DFNI Global Award for “Best Travel Retailer of the Year”, Winner of DFNI Asia/Pacific Awards for "Best Travel Retailer Operating in a Single Country" (2010-2011) , Winner of "Asia/Pacific Travel Retailer of the Year" (2007-2009) and "Best Fragrances & Cosmetics Travel Retailer in Asia/Pacific" (2004-2011).

Read on to find out more about the two retail companies that formed Nuance-Watson.

About The Nuance Group
Zurich-based The Nuance Group is the world’s leading airport duty-free retailer, providing travel retail channels at 56 major airports throughout Asia, Europe, Australia, New Zealand and North America. Serving the travelling customer for over 85 years makes it the most experienced duty-free retailer as well.

For more information regarding The Nuance Group, visit
About the AS Watson Group
The AS Watson Group, a member of the Hong Kong-based conglomerate Hutchison Whampoa Limited, has a proud history dating back to 1828. Operating over 10,000 retail stores in 33 markets around the world, the Group is truly an international retail and manufacturing business. From luxury perfumeries and cosmetics, to health and beauty, to electronics and fine wine, the AS Watson Group has it all and more. In fact, after acquiring European retailer Marionnaud in 2005, AS Watson is now the world’s largest health and beauty retailer.

For more information regarding The AS Watson Group, visit