Nuance-Watson (Singapore), in partnership with MasterCard Worldwide, made a contribution of S$50,000 to UN Women (formerly UNIFEM) recently, as fulfilled corporate social responsibility (CSR) commitment for the MasterCard Purchase with Purpose™ program that was run at the travel retailer’s Perfumes & Cosmetics stores at Changi Airport in 2011. The official ceremony was held in January 2012 at MasterCard Singapore office.
The presentation ceremony was attended by Mr. Nagesh Devata, vice president, Market Development, Asia/Pacific, Middle East & Africa of MasterCard Worldwide, together with Mr. Ken Tse, Managing Director of Nuance-Watson Singapore. They presented the sum to Ms. Trina Liang-Lin, President of Singapore National Committee for UN Women. The donation will go towards helping the lives of disadvantaged women in Asia.
The strategic collaboration between MasterCard and Nuance-Watson Singapore for this Purchase with Purpose™ program was built on transactional philanthropy platform with objective to involve the cardholders, at the 22 Perfumes & Cosmetics stores located at the four Changi Airport terminals in Singapore. For each transaction made using a MasterCard during the period, the financial institute made a contribution to Singapore National Committee for UN Women to lend support to economic empowerment programs, improve access to education and healthcare services for women and girls.
Ken Tse, Managing Director of Nuance-Watson Singapore, said: “Corporate Social Responsibility has been an area of focus for us for years. This meaningful collaboration with MasterCard to help disadvantaged females in Asia is in line with our humanitarian objective to involve our valued customers in our charitable efforts. We hope that the program has resonated with our customers to travel and shopped with a conscience.”
For past news on the collaboration, please visit: http://nuancewatson.com.sg/news.php?month=05&year=2011
*Picture from right to left: Mr Ken Tse from Nuance-Watson Singapore and Mr Nagesh Devata from MasterCard present donation to Ms Trina Liang-Lin from UN Women Singapore.
