Nuance-Watson (Singapore), the first retailer in Asia Airport to introduce Victoria’s Secret Beauty in 2008, has recently won the rights to operate a standalone Victoria’s Secret Beauty & Accessories (VSBA) store in Singapore Changi Airport. The 68sq m shop will open in April 2012 at Terminal 1 Departure/Transit Lounge West.

This newly awarded VSBA concession bring new heights to the partnership between Limited Brands International, distributor of Victoria’s Secret worldwide, and award-winning travel retailer Nuance-Watson (Singapore). As the first travel retailer in Asia to bring in Victoria’s Secret Beauty at its Terminal 3 mega store in January 2008, Nuance-Watson has seen tremendous growth of the brand year-on-year. In 2011, Victoria’s Secret Beauty category products registered positive growth of more than 50% over 2010 at Nuance-Watson’s Perfumes & Cosmetics stores.

With this new tender, Nuance-Watson Singapore will work closely with Limited Brands to operate the new store based on Victoria’s Secret’s new Travel and Tourism concept with focus on its beauty and branded accessories. The upcoming VSBA store will give customers access to a range of popular products from the brand, together with a limited assortment of their best-selling innerwear, sleepwear and loungewear. The store design will showcase Victoria’s Secret powerful products in an ultra-sophisticated and glamorous store environment emphasized by a modern, dynamic pink and black façade. Inside, customers are immersed into the essence of Victoria’s Secret and surrounded with a dramatic gallery of iconic black and white Supermodel imagery. Interior and exterior combined, the proposed VSBA store is reflective of all things Victoria’s Secret – sexy, sophisticated and forever young.

Nuance-Watson (Singapore) Managing Director, Ken Tse said “We strive to be innovative and at the cutting edge in our retail concepts to be inlined with Changi Airport Group’s ideology to be the forerunner of airport retailing. Victoria’s Secret is a powerful brand with consistent sales and profit growth. The new VSBA Travel and Tourism retail concept for the upcoming store will make it easy for passengers to pick up an item quickly with its accessible price points and unique range of products. We are delighted to be working with Limited Brands more closely, and we believe with the inclusion of this new store, it will further enrich the shopping experience for passengers in Changi Airport. We look forward to more openings soon.”